MOTHER OF PEARL will join the London Fashion Week schedule this season.The British label, founded by Maia Norman, will stage a presentation, unveiling its autumn/winter 2014 collection in February.

"Mother of Pearl has been quietly growing and is rapidly gaining loyalty and support from key retailers, customers and press alike," the label's creative director, Amy Powney, told us."We are delighted to have been selected by the British Fashion Council to debut the autumn/winter 2014 collection, and we hope our presentation can support our growth and put an international spotlight on us and introduce the brand to new editors and stockists, along with supporting the British fashion industry."

Each season the brand teams up with a leading artist, with previous collaborators having included Polly Morgan, Mat Collishaw and Gary Hume.Powney - who joined the label as creative director in 2010 - then incorporates the artists' prints with the brand's sports luxe signatures.

Mother of Pearl is the latest LFW addition, with Joseph and Whistles also joining the schedule for the first time this season.

Read more:Mother Of Pearl Spring/Summer 2014 Ready-To-Wear