<A href="http://www.vogue.co.uk/person/binx-walton">BINX WALTON</a> isn't content with just being a pretty face.While this won't come as a great shock to those who know the cool 20-year-old catwalk favourite, it may come as a surprise to many that her Superga collaboration - set to be unveiled tomorrow in Milan - wasn't about the money, or even just about making cool "sneakers".It was also about setting an example.

Read more:Binx Walton:Catwalk CV

"In this industry, we're showing kids who to be," she told us from Milan minutes after stepping off the No21 catwalk."Being models, we're kind of planting things in kids' heads that aren't the best; wear make-up, stay skinny - and even though it's a job, and we're not trying to ruin these kids' lives, it does have an effect.I want to do something real once I finish modelling.I want to work with people who inspire me, not people who are caught up with this whole current air of social media bullshit."

With interests in a range of creative pursuits, including filmmaking and acting, Walton was excited to be able to have input into the collaboration, although she wasn't about to fix what wasn't broken:"Superga is a specific type of shoe, and I didn't really want to alter the shoe, so it was just about, 'what can I do to make this shoe represent me?'So it was about changing small details."The model also wanted to have a hand in the shoot for the collection she helped create - and ended up taking a much bigger part in proceedings than anticipated.

"I had a significant say in casting, hair, make-up, stylist, the models, locations," she explained."Some of the people we hired just didn't come through the way we thought they would, so I ended up getting involved in a much bigger way.But that's the same with any creative process; if you don't do it yourself or at least look over it, then you're not really in control.I did think about just hiring my friends, but it's my first project so I really didn't want to rely on my friends who are doing well.I just wanted it to be about my shoes."

Known for her candour, Walton isn't about to pretend to be anything she's not, which has had an impact on how many shows she's walked this season, she explained.

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"London was fun, but I noticed this time that the casting directors have cast a lot of newer girls, which is cool and it's great, but it's also a shame because one of the best thing about shows is being reunited with all of your friends.Some have decided to use real mannequin-like girls, who don't really talk that much..." she trails off, the smile evident in her voice as she acknowledges that this probably doesn't apply to her.One gets the feeling she isn't in a rush to change either."There have been designers like Alex [Wang] and the Proenza Schouler boys who have really supported me, and these are designers who really get to know their girls; and look after their girls; they don't just throw them away like toothpicks.When you find those people who really support you, then it's important that you support them back."

Support in the industry certainly isn't something she's short on.Loved by many designers for her androgynous, gamine beauty and cool, laid-back air - and determinedly grateful for what she acknowledges jokingly is "amazing and great and the best opportunity ever" - she's nevertheless entirely realistic about what spending too long contemplating her place in the fashion world can do.

"I mean, my life is definitely not just about fashion, and I think even though models are real people too, you need friends who don't work in fashion," she said."I have a bunch of amazing friends who I've kept from middle school, and high school, and they are truly loyal, and they don't care that I'm a model.We just talk about random shit and chill.I think that's important; it keeps me grounded.Whenever I get too involved, I just honestly need to go home to Tennessee for a week and not talk about fashion.Sometimes it's just too much for the ego."

Read more:FIRST LOOK:Binx For Superga

Although her home group is cheerfully oblivious to the waves she's creating in the industry - thinking of it as if "she played a sport or something," Walton laughed - she does have some close friends in the fashion industry.Lately Walton has - along with fellow models Issa Lish, Lexi Boling, Cat McNeil and others - been labelled by the media as part of a "bad girls' club".And, honestly, she's not delighted about it.

"I mean, now it's starting to annoy me," she said."Because everyone, in every interview, is asking about the 'Bad Girls' Club'.You never really know if the people in the industry are going to stay the same, so putting us in a 'club' is sort of like setting us up for failure in a way.I'm Binx Walton, I'm not in a fucking club.I'm a person.The club thing is cute, and it was an inside joke for about a month, but when everyone else catches on it's not really funny anymore.I've lived with Lexi for a year now; Issa; Cat - these are all people I know, for sure, have always and will always be there for me.I don't need Instagram friends.Anna [Ewers], Hanne [Gaby Odiele] - I love those girls too, but 'Bad Girls' Club'?Whatever.I'm just not that kind of girl."